Order like stormzy

Everyone has a go-to McDonald’s order, even Stormzy.
Our latest campaign sees an epic collaboration of two icons to launch The Stormzy Meal as we invite the nation to ‘Order like’ their favourite star.

Alongside the long form film is a full campaign.

We teased the collab across our socials sparking a conversation around everyone’s go to orders. The simple image of an order receipt created a debate online which then went into overdrive when Stormzy himself shared it. We followed this with more teaser content across our socials, radio and a takeover of Stormzy’s hometown of Croydon. We renamed the restaurant ‘Big Mike’s’ and even released The Stormzy Meal in Croydon 48 hours before everywhere else.

We crafted a bespoke Stormzy Meal VI with nationwide OOH, merch, activations, snapchat filters, Meet & Greet event and along the way ate a lot of nuggets, obviously.

To create even more talkability we featured up and coming influencers in the film who then shared it across their social channels too.

And of course two more icons had to make an appearance..

RECOGNITION:

Campaign ‘Ad Of The Day’ / The Drum ‘Ad of the day’ / The Drum ‘Best Ads of the week /
’Famous Campaigns ‘Ad of the Day’ / Creative Salon ‘Work of the week’ / David Reviews Pick 5 stars