CHeez-hit? cheez-it

“Crunch it. Taste it. Feel it. Cheez-It”

Cheez-It, the iconic US snack brand, has now made its way across the pond to launch in the the UK and Europe.
What makes this snack different is its unmistakable cheesy taste. A flavour so powerful and moreish that from the very first bite you’ll be utterly transfixed and do anything to get another cheesy hit.

Alongside the mind-bending visuals we created our very own EDM track to take you on the journey of the Cheez-Hit.

This was used across a fully integrated 360 campaign with radio, social, and a European wide OOH takeover. We took it a step further by creating an immersive experience—the launch of a secret cheese-lovers society, The Cheez-Masons—to spark interest, generate online buzz, and attract media attention, all starring Rylan of course!